Private Label Strategy Pdf Download

Read online private-label-strategy , this book written by Nirmalya Kumar and published by Harvard Business Press in PDF, Docs format also available in epub,mobi format
ISBN: 9781422101674
Size: 77.98 MB
Format: PDF, ePub, Mobi
View: 5402

Private Label Strategy

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In Private Label Strategy: How to Meet the Store Brand Challenge, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against - or collaborating with - private label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools, Private Label Strategy enables managers to navigate profitably in this radically altered landscape.

Read Online

You May Also Like

Private Label Strategy Pdf Download
Affordable Housing And Public Private Partnerships Pdf Download
Intelligence And Private Investigation Pdf Download
Private Empire Pdf Download
Public Private Partnerships In The Water Sector Pdf Download
Building Community Disaster Resilience Through Private Public Collaboration Pdf Download
Economics And Ethics Of Private Property Pdf Download
Us Programs Affecting Food And Agricultural Marketing Pdf Download
Green Infrastructure Finance Pdf Download
Media Circus Pdf Download
Msdn Magazine Pdf Download
Private Parts Pdf Download
The Manhattan Family Guide To Private Schools And Selective Public Schools Pdf Download
Privatization Of Roads And Highways Human And Economic Factors The Pdf Download
The Private Journal Of A Journey From Boston To New York In The Year 1704 Pdf Download